Master Your Right-to-Win in Complex B2B Deals

A practical deal-assessment system for experienced sellers and leaders who need to know where they stand, what is missing and what must happen next.

Watch how a simple idea can change the way you look at sales forever.

Welcome to

Mastering your Right-to-Win

by ImpactWon.

Mastering your Right-to-Win helps experienced sellers and leaders measure the strength of their most important deals, expose what is missing and plan their Next Best Move.

AU$247 one-time payment

Includes lifetime course access plus the digital and audio editions of CEO-Led Sales.

Already enrolled?

Experienced Leaders and Sellers face different problems.

Right-to-Win turns scattered sales activity into a focused Next Best Move for complex B2B deals

  • The stakes are higher, both personally and professionally.

  • The deals are bigger, more complex and involve more stakeholders.

  • There is less room for error, ambiguity or organisational misalignment.

  • Customers are sophisticated, informed and difficult to influence.

  • The cost of investing in the wrong opportunity is significantly greater.

  • Certainty is essential to success.

  • There are no silver bullets.

“They have thrown out the old rule book… it’s a pivot from just closing deals… to business strategy, providing value, and building credibility… sales then becomes the byproduct of doing the right thing.” - Demi Pradoline

Mastering your Right-to-Win is a practical course you can start today.

In just a few hours you can begin applying this thinking and know with certainty:

  • Whether you are positioned to win.

  • Why you might lose.

  • What needs to happen next.

  • If the deal deserves further investment.

  • WHY you will win.

Take the lead in your business without any major change, new software or time consuming processes.

  • It is simple.

  • It is practical.

  • No scripts, no manipulation.

  • It brings the team together.

  • It works.

Right now, get the CEO Sales-Plan book and audio version when you purchase the Mastering your Right-to-Win course.

Here is what you learn:

Mastering your Right-to-Win will show you:

1. How to measure your Right-to-Win

2. What to do next

Here is how we do it:

  1. We only measure four things:

    1. Credibility (Knowledge x Trust)

      How well do you understand the client's business, industry, challenges and, do they have reason to trust you?

    2. Capability (Competence x Quantum)

      Can you prove your organisation's capability in similar requirements?

    3. Commitment (Outcome x Satisfaction)

      If the client is currently buying from you, have you delivered? And, do they like the way you did it?

    4. Control (Mastery x Influence)

      Do you offer something unique to your deals, does your client value it?

Experienced B2B leaders reviewing a Right-to-Win score measured across Credibility, Capability, Commitment and Control

The process will help you shape your entire business for sales success.

Here is what you get:

For just AU$247, Mastering your Right-to-Win gives you a repeatable way to diagnose an opportunity, understand your position and decide what to do next. You will learn the complete framework and apply it directly to the deals you are working on now.

Mastering your Right-to-Win includes:

40 concise lessons, 7 hours of high-value content and 5 practical Deal Labs

that help you apply the framework to your real opportunities.

  1. The Foundations - Adopt the Right-to-Win mindset from the beginning.

  2. The Problem with Selling - Understand why traditional sales practices are holding you back.

  3. How Elite Sellers Think - Learn to think about deals in a way that creates value for your buyer.

  4. The Right Model - Use a simple framework to focus on the right deals.

  5. The Right-to-Win - Assess your position in every opportunity with clarity and certainty.

  6. Building your Commercial Strength - Put yourself in a stronger position in every deal.

ImpactWon Mastering Your Right-to-Win course with six modules for experienced B2B sellers and leaders

Don't waste time on theory - apply this to your real deals in this online sales course.

Here is what people say about us

These testimonials are from people who attended our live events. Everything they experienced - and much more - is now available in this course.

7 DAYS MONEY BACK GUARANTEE!

We believe in the quality of our products and are committed to your satisfaction. That’s why we offer a 7-Day Money Back Guarantee on all purchases. If you are not completely satisfied with your purchase, simply contact us within 7 days at [email protected] for a full refund, no questions asked.

© 2026 EngageX Pty Ltd

By visiting this page, you agree to terms and conditions, privacy policy & earnings disclaimer.

DISCLAIMER: The sales figures stated on this landing page and discussed in the  Mastering your Right-to-Win are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Mastering your Right-to-Win Program.