Let me share exactly how I took my career to the next level and cracked the $500K ceiling year after year.
For experienced sellers who already know how to sell.
I had done them all...
Courses, scripts, closing techniques, objection handling. I had experience. I worked hard. I knew how to sell. It still wasn't enough.
So I stopped trying to become a better salesperson and started earning my Right-to-Win
Now, let me share exactly how I took my career to the next level and cracked the $500K ceiling year after year.
It is SIMPLE and already changed the lives of hundreds of experienced sellers looking to level up.
Lifetime access · try it risk-free for 7 days
“Gave me no-nonsense clarity on what is actually happening in a deal, helping sales focus on impact rather than wasted effort.”
- Russell Yardley
“ImpactWon sharpened how we define and align value across the entire organisation, accelerating sales momentum and materially improving our chances of winning.”
- Jas Menzies
“Mastering Sales completely realigned my evaluation process and significantly increased my conversion rate while restoring confidence in forecasting.”
- Rob Barden
THERE HAD TO BE A BETTER WAY
I stopped looking for another sales technique, and started studying something completely different: why I won, and why I lost.
I went back through my biggest wins and my biggest losses. And a pattern emerged. My biggest wins weren't simply the deals where I sold hardest. They were the deals where I had a reason to win.
I called it my Right to Win.
I stopped asking "How do I win this deal?"
and started with a far more powerful question:
"Why will I win?"
That distinction changed everything.
I was so convinced by what I'd found that I wrote it all down - every framework, every question, every pattern - into a book:
CEO-Led Sales. An old colleague of mine (Sven Brook) read it, and pushed me to turn it into something bigger. Together, we built Mastering your Right-to-Win, a course where we show you exactly how to run the same process yourself, without needing ten years of wins and losses to find it.
- Andrew Phillips, Creator of the Right-to-Win Method, Author of CEO-Led Sales
Most sales training starts too late.
It teaches you how to prospect. How to question. How to present. How to negotiate. How to handle objections. How to close. Those skills matter. But none of them answer the most important question:
Why should this client buy from you?
If you can't answer that with evidence, you're relying on hope. And hope is a bloody expensive sales strategy.
Here's what's changed: your buyer is more informed than ever. They've done the research, read the reviews, compared every credible alternative before you're even in the room. Technique doesn't create an edge anymore - everyone's had the same training. What creates an edge now is clarity: knowing exactly where you can win, and exactly where you're wasting your time.
"Understanding when to walk away from an opportunity rather than chasing everything."
- Daniel McKinnon
"Clear framework to assess deals early and avoid wasting time on the wrong opportunities."
- Andrew Hogg
This isn't sales training for beginners.
People who've already done the training
People who can run a meeting, negotiate, and close
People who still look at their pipeline sometimes and think: there has to be a smarter (simpler) way to do this
THERE IS!
Where you are now. Where this takes you.
Not a technique upgrade. A completely different starting point for every deal.
RIGHT NOW
Chasing every opportunity that looks half-decent
Running the same scripts and closing lines as everyone else
Finding out a deal was never winnable - after months in it
A great year, then an ordinary one, with no idea why
Unable to explain to your manager why a deal is worth backing
WITH RIGHT-TO-WIN
Screening a deal in minutes, not months
Knowing exactly why a client should choose you - with evidence
Walking away from the wrong deals without a second thought
Investing your effort only where it actually pays off
Regular, predictable years - not just occasional great ones
How it works
We measure four things, and four things only.
CREDIBILITY
Does the client genuinely believe you belong in this conversation?
CAPABILITY
Can you prove you can deliver what this particular client needs?
COMMITMENT
Does the client like what you do and how you do it today?
CONTROL
What do you do that is unique, and does your client value it?
"I stopped chasing every opportunity. I became deliberate about where I invested my time - focused on creating competitive advantage, not just more activity. And I eventually broke through my own ceiling and created regular $500K+ years."
Andrew Phillips - Co-Founder of ImpactWon
That's my result - not a promise of yours. What I can do is show you the exact thinking, frameworks and tools I used to change the way I sold.
Inside, Sven and I will show you how to:
Understand your Right to Win. Score opportunities using the 4Cs. Separate evidence from assumption. Identify where you're genuinely differentiated. Recognise the opportunities consuming time without a realistic return. Work out what needs to change to improve your position. And answer the question every serious salesperson should be able to answer - why will I win?
40
Concise Lessons
7
Hours of content
5
Practical Deal Labs
AU$247
One-time payment · lifetime access · less than the cost of one deal you shouldn't have chased
Get the exact steps I use. Now yours to run.
What we cover
01 The Foundations - adopt the Right-to-Win mindset
02 The Problem with Selling - traditional practices hold you back
03 How Elite Sellers Think - creating value for your buyer
04 The Right Model - focus on the right deals
05 The Right-to-Win - assess your position with clarity
06 Building your Commercial Strength - strengthen every deal
What changed for others once they ran it
These aren't quotes about a workshop being enjoyable. They're what changed afterward.
Leadership Team
"I now have a leadership team that was already working well, working better in a more consistent, predictable and valuable way."
- Richard Parker, MD, Cprime | Elabor8
Enterprise Result
"After our workshops, we made swift changes to both our team and approach, reengaging with our clients with a new intent. The results are impressive both in terms of deal values and speed to close, with multiple 7-figure deals closing and the predictability of our selling forecasting dramatically improving."
- Paul Lamb, VP, Iron Mountain
Individual Seller
"This workshop changed my entire perspective on selling. I walked away with a clear, repeatable blueprint to increase my impact, credibility, and win rate."
- Gail B., Regional Sales Director
Don't work harder at the wrong deals.
You don't need another script, or a clever closing line. You need a better way to decide where you can win, why you'll win, and what to do next.
STAY WHERE YOU ARE
Keep chasing every opportunity the same way. Keep hoping the next one closes. Keep finding out too late which deals were never winnable.
STAY WHERE YOU ARE
Keep chasing every opportunity the same way. Keep hoping the next one closes. Keep finding out too late which deals were never winnable.
Lifetime access · includes CEO-Led Sales book & audio · nothing to lose in the first 7 days
Here is what people say about us
These testimonials are from people who attended our live events.
Everything they experienced - and much more - is now available in this course.
7 DAYS MONEY BACK GUARANTEE!
You've got nothing to lose. You've probably bought a course before that promised an edge and didn't deliver one. Fair enough. So try this against your live pipeline this week. If it doesn't sharpen exactly where you're spending your time within 7 days, tell us and we'll refund every cent - no questions asked.
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DISCLAIMER: The sales figures stated on this landing page and discussed in the Mastering your Right-to-Win are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Mastering your Right-to-Win Program.